Patronize Anheuser-Busch

The wife and I visited Sea World (Orlando) this past weekend. Before the Shamu show started, Augusta Busch addressed the crowd via a huge video screen. He paid tribute to the men and women of the Armed Forces who fight to keep this country free and encouraged everybody to support them. This invoked as very spirited and sustained applause from the audience, but the best was still to come. As the applause died, a Sea World trainer appeared live on stage and ask all service members of the United States, United Kingdom, and any of our allies from around the world to please stand and be recognized for their service. The audience roared with approval as members throughout the crowd stood. It was a thing of beauty. My wife had to wipe a few tears from her eyes.

This was clearly something that Anhesuer-Busch did not have to do and considering the large international audience that visits their parks, I believe it was above and beyond what most corporations would ever consider doing in such an environment.

Anheuser-Busch not only has the King of Beers, but they're a king in the industry when it comes to marketing as well, and few can top some of the their post-9/11 commercials such as the Clydesdales paying tribute to the fallen towers or the troops being greeted by spontaneous applause while walking through an airport terminal. This display at Sea World showed me that Anheuser not only talks-the-talk, but they walk-the-walk as well.

I shall continue to patronize them at every opportunity and hope you will as well.